❎ Don’t buy a toothbrush.
🪥 🦷 Invest in an “oral care routine” instead.
Dear Sosh fam,
Hello there!
We’re almost at the end of the month and we figured this might be the time you start stocking up on essentials for the next month.
And along with groceries and detergent, you probably need some toothpaste and a toothbrush too. 🪥
In this week’s Don’t Add To Cart, we’re focusing on oral care. Don’t Add To Cart is a newsletter where we encourage you to slow down and not make a purchase. Instead, we give you some info and a little bit of insight + context, so you’re better equipped to make the right purchase. 👌
Let’s get to it.
Oral care in India has evolved into a lifestyle category, with brands like Perfora, Salt Oral Care and Daybreak competing with golden oldies like Colgate and Pepsodent. And these new-age brands have all kinds of products on offer, from electric toothbrushes to flossers.
We’re breaking down some of the essentials that can help you build a better oral care routine.🦷
✅ Electric toothbrush: No, it’s not for lazy people! It actually cleans the surface of your teeth better because it is battery-operated and has vibrating motions. So it srubs and gets all the bits out so that your teeth are squeaky clean.
✅ Water flosser: Water flossers emit a pressurised stream of water onto your teeth and gums, helping get rid of gunk and gently massaging and activating your gums. Your mouth will feel clean and fresh afterwards!
✅ Clean toothpaste: Switch over from your regular gel and fluoride toothpastes to fluoride-free formulations with natural and herbal extracts. Fluoride is a mineral that helps strengthen your teeth enamel, but some people are moving away from it after studies show it can damage your teeth.
Read the full oral care routine and shop for products below 👇
Happy shopping!
Team Sosh